Key Highlights :
1. Star India is demanding an 8% hike in subscription payouts from the MSOs, but the MSOs are resisting the hike since Star comprises the biggest chunk of their annual content costs.
2. The two sides are eventually expected to come to an agreement before the IPL.
3. Leading MSOs such as Hathway Digital, DEN Networks, and GTPL Hathway are considering pulling out Star India's entertainment and sports channels from their base bouquet and bundle them in higher-priced plans.
4. The three MSOs together have 18-20 million subscribers. Disney Star would want its channels to be in the base pack even as it seeks to maximise its subscription revenue since it has committed ₹23,575 crore for IPL TV rights.
5. Ultimately, both sides stand to lose. The reach of Star's channels will take a hit while MSOs will face pressure from their local cable operator (LCO) partners.
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Continue Reading at Source : economictimes_indiatimes