Key Highlights :
1. Kellogg's India is focusing on selling more muesli and granola products instead of trying to expand its breakfast options such as ready-to-cook upma.
2. This decision is in line with other fast moving consumer goods (FMCG) makers who are premiumizing their products.
3. The number one driver of growth for Kellogg's India will continue to be Chocos, followed by cornflakes and muesli.
4. Kellogg's India plans to double its household reach over the next four years.
Kellogg’s is scaling back its efforts to sell ready-to-cook upma in India, as the category fails to draw a significant chunk of its sales.
Continue Reading at Source : livemint